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Richard Brody has over 30 years experience and expertise in consultative marketing and sales, management, organizational, and hotel conference and convention organization, management and negotiation. ...

While it is true that the greatest leaders are usually creative, that does not mean that they find it necessary to overly complicate solutions or methods. The adage K.I.S.S. (Keep it short and simple) is particularly applicable when it comes to efficiently handling situations. Many individuals, unfortunately, mistake "thinking outside the box" for making something very involved, while often the simpler solution may work better.

When I refer to something be simple, I mean that something does not have to be done in an overly complicated manner. It does not mean that the task is easily performed or without difficulty. Seth Godin wrote, "Simple doesn't always mean easy." There are many situations that leaders confront where they can opt for a more complicated or a simpler method of accomplishing a task.

1. In many cases, it is wise advice not to try to reinvent the wheel. Most of the time, things done in the past, although perhaps not done optimally, create a framework for doing something better. The simple approach, therefore, would be to maintain those things that work, and tweaking and changing aspects that need improvement. There is no need for change solely for the sake of changing something.

2. Many organizations in recent years have begun to overly depend on technology to perform many of the tasks formerly done manually. While certain things can certainly be generally performed better digitally (such as maintaining mailing lists, producing mailing labels, many forms of accounting and tracking, etc), there are some things that are far more time consuming and backup flawed (meaning that if there is some difficulty, there is no simple backup), when done with technology instead of manually. For example, have you ever been to a retail store that's computers "were down" and the staff was "paralyzed," because everything was technology- dependent, including their registers, and they had no way of using a backup system manually. I have even been to a food court at a mall where one of the vendors stopped serving food because his computers went down, costing the business a substantial amount of lost revenue and spoilage, because consumers simply purchased elsewhere.

3. Many organizations have turned to technology to assign table assignments for Food and Beverage sit- down functions. Think about which is easier, accessing and using a computer (and being dependent exclusively) or using a simple, basic system, where some sort of sticker system is used on tickets for seat assignments (With the sticker system, if there are no more stickers, there are no more seats at that table. It's that simple and basic, with no true advantage to technology.)

4. The more something becomes complicated and involved, the more that can go wrong. Organizations should evaluate what their true needs are, and not just make something more complicated to get more information, much of which might be unnecessary.

While in certain instances, there may be a need for more information, there are at least as many times when simple may be at least as good, or even better. And, the simple approach nearly always has as many aspects or things that might go wrong.

Richard Brody has over 30 years consultative sales, marketing, training, managerial, and operations experience. He has trained sales and marketing people in numerous industries, given hundreds of seminars, appeared as a company spokesperson on over 200 radio and television programs, and regularly blogs on real estate, politics, economics, management, leadership, negotiations, conferences and conventions, etc. Richard has negotiated, arranged and/ or organized hundreds of conferences and conventions. Richard is a Senior Consultant with RGB Consultation Services, an Ecobroker, a Licensed Buyers Agent (LBA) and Licensed Salesperson in NYS, in real estate.
Richard Brody has owned businesses, been a Chief Operating Officer, a Chief Executive Officer, and a Director of Development, as well as a consultant. Richard has a Consulting Website ( http://tinyurl.com/rgbcons ); a blog ( http://tinyurl.com/rgbstake ); and can be followed on Twitter.

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